WooCommerce Google Analytics 4

To track customer engagement and conversions the industry standard Google Analytics is used. As of 2023 we are now using Google Analytics 4 properties to track and measure your data which will require a GA4 Measurement ID.

For Google Analytics to work it required downloading and installing the official 'WooCommerce Google Analytics Integration' plugin.

1. Login to WordPress
2. Click on Plugins on the sidebar
3. Add plugin
4. Search for 'WooCommerce Google Analytics Integration' and install then activate
5. Click on Settings for the plugin or from the sidebar WooCommerce > Settings > Integrations > Google Analytics
6. Insert your GA4 Measurement ID in the Google Analytics Tracking ID field and Save

To Obtain your GA4 Measurement ID from Google Analytics, see their support article. 

It should be held within Data Streams and look like the following: