Tracking Google Ads Conversions

Google Adwords conversion tracking can track actions that a person took on your website after clicking on one of your ads. If you want to track these actions, then you need to add a conversion tracking tag to your store.

You can create conversion tracking for several different actions, depending on your goals. You can read more about how this feature works before getting started at Google's Help Center.

Many merchants use AdWords to track one conversion event that represents their main goal, like sales, and use analytics to track multiple other conversion events.

Grow your business: You can hire a Search Engine Expert to set up Google AdWords and let you focus on other important parts of your business.

Caution: When you're setting up your AdWords campaign, make sure that your campaign budget reflects the amount that you're ready to spend. If you don't set up the parameters for your AdWords campaign properly, then you risk being charged more than you expect.

Get a Google Ads Conversion Tracking Tag

To get a conversion tracking tag:

1. Click Tools.
2. Click Conversion.
3. Under Website, click Select.
4. In the Value section, select The value of this conversion may vary.
5. In the Count section, select Every.
6. In the Conversion windows section, select the time period that you want to track conversions for. 30 days is the default and recommended time period.
7. Click Save and Continue.

Note

To make sure you have enough data, run a campaign for 15 days before you start evaluating its performance. Learn about measuring the success of your campaign from AdWords help.

Adding AdWords conversion tracking tag to your ShipEarly checkout (Shopify)

To track conversions, you need to add your conversion tracking tag to your store. You need to determine which AdWords experience you're using at Google's Help Center. You will need to know which experience you are using to complete the set up correctly.

Add the tag using Google's previous AdWords experience

1. From the ShipEarly admin, click Company Name.
2. Click Checkout Settings.
3. Scroll down the page to Analytics and Tracking section.
4. In the Google AdWords Conversion Label text box, paste your AdWords tracking tag.
5. Click Save.

Note: It is important you setup Google Analytics for ShipEarly as well to sync AdWords with your analytics account to include https://shipearlyapp.com.

Adding AdWords conversion tracking tag to your ShipEarly checkout (WooCommerce)

To track conversions, you need to add your conversion tracking tag to your store. You need to determine which AdWords experience you're using at Google's Help Center. You will need to know which experience you are using to complete the set up correctly.

Add the tag using Google's previous AdWords experience

1. Login to your WordPress Admin, click Shipearly Configuration.
2. Scroll down to the Google AdWords Conversion Label text box, paste your AdWords tracking tag.
3. Click Save Changes.